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The Shizz Journal — D2C growth insights

Field notes from the growth floor: performance marketing, creative, CRO and retention tactics for FMCG, F&B and nutrition D2C brands, from the team behind 160+ consumer brands.

• Why your ROAS dies the moment you scale (and the fix)
• Creative is the new targeting
• The ₹1k to ₹90L playbook
• CAC is a creative problem
• Read your funnel like an operator
• Winning on Blinkit & Zepto
• Your 2nd purchase is the only metric

Unpacking...