Challenges
When we first partnered with Butterfly Ayurveda, their digital advertising efforts were hampered by repeated Meta and Google account flagging. These issues limited their D2C outreach and put a pause on their digital expansion. Our goal was to identify the underlying causes, resolve technical issues, and set them up for scalable success.
Results -
We achieved an average ROAS of over 3.5x with a very mindful and conservative spending strategy, a 3.2% conversion rate and significant sales growth through optimised D2C and Amazon campaigns. Additionally, geo-targeted efforts expanded reach, connecting Butterfly Ayurveda with new customers in strategically important locations.
Maria Goncavales, CFO
Laderate
Our Approach -
We conducted a thorough audit of Butterfly Ayurveda's ad accounts to resolve compliance issues, ensuring smooth ad performance on Meta and Google. A research-backed D2C campaign was developed to segment audiences for key products medicines, teas, and cookies-boosting sales and building digital presence. We also launched and optimized Amazon listings and ads to connect with a wellness-conscious audience on an additional sales channel.
Michael Soveign
Seven Energy
Course Corrections -
We conducted a thorough audit of Butterfly Ayurveda's ad accounts to resolve compliance issues, ensuring smooth ad performance on Meta and Google. A research-backed D2C campaign was developed to segment audiences for key products medicines, teas, and cookies boosting sales and building digital presence. We also launched and optimized Amazon listings and ads to connect with a wellness-conscious audience on an additional sales channel.
Jeffrey Cohen, CEO
Nato Productions
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.
From 0.8x ROAS to
2.8x in 2 months!
About The Brand
Brawny Bear, India’s first date company, focused on date-based gourmet products, offers a unique range of nut butters, chocolates, and healthy indulgences. With a vision of making snacking both delicious and nutritious, Brawny Bear quickly gained attention but struggled to sustain scalable growth. When we began our partnership, the brand faced challenges with a Return on Ad Spend (ROAS) capped at 1.6x, limited growth potential, and an inability to scale sustainably.
Challenges
The brand lacked a structured creative strategy, leading to inconsistent messaging that failed to engage the audience. There was also no clear approach to increasing Average Order Value (AOV), limiting revenue potential. The absence of a strategic advertising funnel hindered the optimization of Return on Ad Spend (ROAS) and scaling efforts. Additionally, limited website tech integrations resulted in a suboptimal user experience and hampered effective data collection for targeted strategies.
Course Corrections -
We focused on improving the customer experience and refining marketing tactics. This included a thorough Conversion Rate Optimization (CRO) process to enhance the user journey, optimizing ad campaigns to target key audience segments, and developing a strategic funnel to guide customers from awareness to retention. Additionally, we identified high-potential products that could drive sales growth and boost conversions.
Our Approach -
We leveraged the PAS and AIDA frameworks to craft a compelling strategy for Brawny Bear. We identified consumer pain points, agitated them with relatable messaging, and presented Brawny Bear as the solution. We captured attention with eye-catchy creatives & UGC videos. Advanced targeting on Meta and Google Ads ensured we reached the right audience, enhancing brand awareness and customer loyalty.
Results -
Our focused strategy drove impressive results for Brawny Bear, boosting ROAS from 1.6x to over 3.5x, significantly increasing revenue from ad spend. We enhanced AOV by 25% through targeted bundling and cross-sell strategies, and improved the website’s conversion rate by 40% with our CRO efforts, making ad spend and organic traffic more efficient. Consistent month-over-month revenue growth was achieved through an optimized funnel and engaging creatives, solidifying Brawny Bear’s position as a leader in date-based gourmet snacks.
Results
We achieved an average ROAS of over 3.5x with a very mindful and conservative spending strategy, a 3.2% conversion rate and significant sales growth through optimised D2C and Amazon campaigns. Additionally, geo-targeted efforts expanded reach, connecting Butterfly Ayurveda with new customers in strategically important locations.